November 15, 2016
From the desk of Christine Altieri…
How to be the Best was the theme of the 21st Marketing to the High End Bride breakfast at the Harvard Club on Commonwealth Ave. Hosted by Arlene Cronk, owner of Invitations & Company, and in collaboration with Boston Magazine, the breakfast topic was about being the best at what you do in a highly competitive market. What traits do Boston’s best wedding professionals share? And how do you convince others you are the best?
It was my great pleasure to serve on the panel, along with Boston Weddings editor Brittany Jasnoff, Ben Elliott of Saltbox Farm and Saltbox Kitchen, Stacey Kuehn of Stacey Kuehn Hair, and Jenny Williamson of Jenny’s Wedding Cakes. We were charged with answering some of these challenging questions, and to find ways to inspire others to be the best.
What is being the best? Everyone strives to achieve this, but I think this quote sums up my philosophy: “It’s not about being the best, but it’s about being better then you were yesterday.” As a company we are always striving to be better, to find better ideas and approaches, and to bring our clients the best that the market has to offer.
I thought I would share a few of the questions from the panel, and my answers.
Do you always look for the best people to help you? Or do other factors play a more important role in the success of an event?
We work with the people that are knowledgeable about their product, who are willing to think outside the box to help create a memory. We often refer to events as puzzles, and each piece is vital to creating the final product. For that reason we like to work with vendors that are clearly the expert we need and can be that important piece of the puzzle.
What do you think high-end wedding clients in general look for in a great event planner? Is it possible to generalize?
Brides are looking for a planner who has knowledge of the industry…venues, trends, etiquette…and who can help navigate the process and advise on how to best allocate the budget in order to achieve their dream wedding. For most couples, this is the first big event they are hosting, and it is a lot of pressure. Most couples have full time jobs and look to a planner to be their voice. They need to trust this planner to communicate their vision, on what clearly is one of the most important days in their lives. Our goal is to listen, understand what they are looking for, and then keep them on track, help them to stay focused, alleviate some of their wedding nightmares, and create a memory that they will share for years to come.
Creating the Breakfast for the High End Bride
As a company we were charged with gathering the best teammates to help design and execute the HEB breakfast. We are so fortunate to have such great friends in the industry, so it was easy to form a team of professionals who donated their time, equipment and services, to create a WOW moment for the attendees while giving each of them a chance to showcase their products and services. As a team we laid down a foundation, a starting point to build from.
Weddings are no longer just spring or summer, but all seasons. That became our foundation, and we used that to think about how we could create a room that would take the guests through each season at a wedding of their dreams.
The theme was expressed in subtle ways…we used color and texture to evoke the feeling of each season, and it was the little details that share the story simply. We shied away from the expected: snow, leaves, heavy colors, and furniture, and instead worked to create a room design that flowed together.
It was an honor to participate in Marketing to the High End Bride, and I look forward to attending future events, and continuing to grow our wedding business.