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Diamonds and lace and pearls…oh my!

From the desk of Creative Event Director, Mindy Home…

OMG. Did you watch the Golden Globes? Did you see the genius that is Marchesa, Valentino, Elie Saab, or Louis Vuitton (to name a few…). I mean, Hello Jessica Biel! Elie Saab knew what he was doing when he dressed you in this – complete with the 3D appliques… swoon.

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The big trends for the red carpet were either picking a bold color a la Reese Witherspoon in a fabulous yellow Versace or selecting something that had sheer elements and touches of glam. Did you see Sofia Vergara in Zuhair Murad Couture?!… I mean, how could you miss her?! Embroidery, sequins or some other kind of fabulous accent turned the dresses into masterpieces.

Thandie Newton in her understated white Monse dress with orange paillettes – yes!

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Lily Collins looking like something out of a beautiful fairy wonderland from Zuhair Murad Couture – yes!!

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Metallics were everywhere! Everywhere we turn these days people are mixing metals and it’s fabulous. Ruth Negga nailed it with a head-to-toe-metallic-modern take on the evening gown from Louis Vuitton.

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Emma Stone won (some best dressed list and a few golden globes) in soft blush accented with stars. STARS people!!!

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Walking the red carpet is a chance for someone to really shine and stand out in the crowd. It’s the same for a bride walking down the aisle on her wedding day. I can’t wait to see how these looks further influence the next round of wedding dresses from designers around the world… just look at this piece from Marchesa’s Spring 2017 Bridal collection.

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And while the very deep-v was also a trend…. Oh hi there, Mandy Moore looking fabulous in Naeem Khan… It may not be the most appropriate look your wedding day – just my opinion – but it’s your day. Do what you want, just own it and feel fabulous as you can tell these ladies on the red carpet did!

 

Photos courtesy of Getty Images, Marchesa dress courtesy of Marchesa


Magic of the Holiday Season

From the desk of Event Assistant, Ronnie Ayers…

It is officially 10 days until Christmas – which means I should probably start my shopping. Through the hustle and bustle of the Holiday Season, one of my favorite things to do is sprinkle in the Santa magic that we sometimes forget. My nieces and nephews are at the perfect “believing” stage, so my family and I are having so much fun getting creative with the young ones this year. Here are a few of my favorite ideas to go the extra mile this year to keep it magical!

“Facetiming” with Santa!

This is a fun, free app that gives you some “face time” (pun intended) with ‘Ole Saint Nick. It is pretty realistic and fun to see the young reactions when they see who’s calling!

Tip: before having Santa call, make sure the one answering knows what to request for Christmas!

Here is a screenshot of my cute niece, Dakota, using the app!

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Elf on the Shelf

I am sure everyone has heard or seen the Elves by now, and have found fun ways to display them. Some of my favorites: Elf driving Barbie’s car, roasting mini marshmallows over a candle, and making snow angels in powdered sugar! Definitely keeps the magic going on the days leading up to the big day.

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Christmas Eve:

Two ideas that I have fallen in love with for Christmas Eve can be carried out for years to come, and are so simple to do!

Santa’s Footprints

What you’ll need:
-Glitter
-Baking Soda
-Boots
-Spray Bottle
-Cookie Sheet

Mix the glitter and baking soda on the cookie sheet. Feel free to use as much or as little glitter as you would like.

“Prep” your boot by lightly spraying the soles.

Press the boot down in the baking soda mixture – making sure you get a good coat.

Then you make a trail of footprints leading from the chimney/door to the tree to show that Santa successfully visited that night!

This is such an easy (and light clean-up) project that can add a wonderful element to Christmas morning.

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Santa’s Keys

This is a perfect idea for citydwellers who don’t have a fireplace for Santa to enter. Craft (or buy) Santa’s keys and hang them on the front door, so that Santa has a way to come in to visit!

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Experiencing the awe and excitement through the eyes of a child is one of my favorite parts of the Holiday Season.

We would love for you to share with the AE Team your own fun and creative traditions!


In the Spirit of the Holidays

From the desk of Senior Event Manager, Chrissy Kratz…

I won’t even try to lie to you – I am a serious holiday lover. The day after Halloween, I start listening to holiday music with my headphones set to super low so I won’t be judged by the people around me (yes, that includes my AE colleagues!), I am done shopping for friends and family before Thanksgiving, and my small apartment has more decorations than it has any right to fit inside of it (preview below). But what can I say? I love it all and don’t think a mere four weeks is enough time to celebrate! Of course, along with the spirit of the season comes just that – spirits. Here are a few of my current favorites to bring along to your next holiday party.

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Wine
This year, I attended a Fireside Chat at The Fireplace focused entirely on my favorite grape, Pinot Noir. Au Bon Climat Santa Barbara County Pinot Noir was hands down my favorite of the dinner and one I recommend to pair with a charcuterie platter or roasted poultry dinner.

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Thinking something white? Try Ashbourne – a unique Sauvignon Blanc, Chardonnay blend out of South Africa. Don’t be deceived by its light nose…the combination of the body from the Chardonnay and the acidity from the Sauv Blanc is a nice balance that allows you to drink this wine on its own (though pairing it with some oysters isn’t a bad idea either!).

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Beer
Who says you can only enjoy a bottle of vino around the holidays – give a holiday brew a try! Perhaps Nodding Head Brewery’s Sled Wrecker made with molasses and rum-soaked fruit (yes that is a shameless Philadelphia-pride pitch).

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Looking for something lighter? After a recent trip to northern California, I’m head over heels for Almanac Beer Co.’s Saison Dolores. I wouldn’t call it a holiday beer, but it’s worth a try if you aren’t into rum and maple syrup in your pint.

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Spirits
Get creative with your cocktails! My must-try this year is to make a Rosemary-Infused Honey Sidecar. Boil some rosemary in water before freezing the liquid into ice cubes. Combine 2 cups Cognac, 1 cup lemon juice and 1 cup honey before adding in the rosemary-infused ice cubes. Strain, and serve in sugar-rimmed glasses. Voila – a holiday classic with a twist! Plus, you can spike the eggnog with the extra Cognac.

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Whatever your spirit style is – embrace it and don’t be afraid to try something new. Cheers to a festive, fun and safe holiday season!


How to be the Best

From the desk of Christine Altieri… 

How to be the Best was the theme of the 21st Marketing to the High End Bride breakfast at the Harvard Club on Commonwealth Ave.   Hosted by Arlene Cronk, owner of Invitations & Company, and in collaboration with Boston Magazine, the breakfast topic was about being the best at what you do in a highly competitive market. What traits do Boston’s best wedding professionals share? And how do you convince others you are the best?

It was my great pleasure to serve on the panel, along with Boston Weddings editor Brittany Jasnoff, Ben Elliott of Saltbox Farm and Saltbox Kitchen, Stacey Kuehn of Stacey Kuehn Hair, and Jenny Williamson of Jenny’s Wedding Cakes. We were charged with answering some of these challenging questions, and to find ways to inspire others to be the best.

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What is being the best? Everyone strives to achieve this, but I think this quote sums up my philosophy: “It’s not about being the best, but it’s about being better then you were yesterday.” As a company we are always striving to be better, to find better ideas and approaches, and to bring our clients the best that the market has to offer.

I thought I would share a few of the questions from the panel, and my answers.

 

Do you always look for the best people to help you? Or do other factors play a more important role in the success of an event?

We work with the people that are knowledgeable about their product, who are willing to think outside the box to help create a memory. We often refer to events as puzzles, and each piece is vital to creating the final product. For that reason we like to work with vendors that are clearly the expert we need and can be that important piece of the puzzle.

 

What do you think high-end wedding clients in general look for in a great event planner? Is it possible to generalize?

Brides are looking for a planner who has knowledge of the industry…venues, trends, etiquette…and who can help navigate the process and advise on how to best allocate the budget in order to achieve their dream wedding. For most couples, this is the first big event they are hosting, and it is a lot of pressure. Most couples have full time jobs and look to a planner to be their voice. They need to trust this planner to communicate their vision, on what clearly is one of the most important days in their lives. Our goal is to listen, understand what they are looking for, and then keep them on track, help them to stay focused, alleviate some of their wedding nightmares, and create a memory that they will share for years to come.

 

Creating the Breakfast for the High End Bride

As a company we were charged with gathering the best teammates to help design and execute the HEB breakfast. We are so fortunate to have such great friends in the industry, so it was easy to form a team of professionals who donated their time, equipment and services, to create a WOW moment for the attendees while giving each of them a chance to showcase their products and services. As a team we laid down a foundation, a starting point to build from.

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Weddings are no longer just spring or summer, but all seasons. That became our foundation, and we used that to think about how we could create a room that would take the guests through each season at a wedding of their dreams.

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The theme was expressed in subtle ways…we used color and texture to evoke the feeling of each season, and it was the little details that share the story simply. We shied away from the expected: snow, leaves, heavy colors, and furniture, and instead worked to create a room design that flowed together.

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It was an honor to participate in Marketing to the High End Bride, and I look forward to attending future events, and continuing to grow our wedding business.

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This is Our Place

From the desks of Jana & Christine…

“Rosie’s Place will always be my family, no matter what.  If it wasn’t for them, I would not be the person I am today.” – Norma O., Rosie’s Place Guest

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Our partnership at AE Events began nearly 10 years ago, and one of our first shared clients was Rosie’s Place. Ever since then, we have both been continually inspired, motivated, moved and humbled by their work. Rosie’s Place is in the trenches changing the lives of poor and homeless women.  As two women businesses owners, who are mothers and sisters and daughters, who believe that every person matters…this work resonates with us.

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Our early experience with Rosie’s Place is a great example of how we took our mission statement and worked it into our daily practice in producing events. We are committed to doing meaningful work in a meaningful way…all focused on our clients.  Rosie’s Place is laser focused on their guests.  They meet them where they are in their journeys.  They see them as a sum of their assets, not their deficits.  They help them find their voices.

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This year’s theme for the annual FWSB luncheon was “This is Our Place…This is Rosie’s Place.” Guest stories like Norma’s were shared by media women and by the guests themselves in video clips. The audience of 1700 heard why Rosie’s Place is their place, giving women the community and acceptance they need.

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At the end of the luncheon every year, we shop at the Women’s Craft Cooperative jewelry booth to support the wonderful opportunity that this creative microenterprise offers Rosie’s Place guests as employment. As we approached the table, who should greet us but…Norma herself! Of course we recognized her from her video, and she went on to tell us about her job and her gratitude for her friends at Rosie’s Place.

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We would not be the company we are today without Rosie’s Place. It is our hope that we help our clients tell their own important stories in every event we produce.

This is our place. This is Rosie’s Place.

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