February 13, 2017
From the desk of Christine Altieri…
I have been feeling a bit upside down lately. So much happened in 2016…some wonderful, some not so wonderful…2017 will be a year of seeing the world a little differently.
I thought I would take that feeling and “flip” it around as a topic for my blog. Event design is all about the plan: What is the mission of the event? Who are the bride and groom? What is the company brand? When designing events, we ask perhaps the most important question: What is the look and feel for the event? Are we looking for symmetry, or non-symmetry? Are we working with perfect lines, or meandering aisles? What shall we put on the tables, the floor? But sometimes we like to flip the event world on its head, and design from above.
Negative space is what we like to call it…high ceilings, tent peaks, heavy ceiling beams…the open sky. Filling in negative space with what feels right, and takes what is below and brings it above. I practice yoga, and joke that my best poses are on my head. But standing on my head, or my arms, gives me a different perspective…it makes me look at what is possible.
Here are some samples of filling negative space, and turning the event on its head:
Creating a Beirgarden inside, and giving it a modern twist with a chandelier made of hops.
Since a tent can very cold and have hard edges, fabric can make the tent feel softer and more approachable. Filling in the ceiling with fabric can warm the space and add softness to the tents hard edges.
Or Lighting can create a sky above, perhaps a canopy of trees.
Or what about an upside down marsh along the Charles River, and then dance under it?
An organization that is all about reading and books, let us create book sculptures that created an interesting visual and carried their message through out.
These are just a few examples of bringing the design above, there is so much you can do if you just take a moment to look up!