Sales & Event Manager

SALES AND EVENT MANAGER ROLE

The Sales and Event Manager is responsible for driving new business, strengthening existing client relationships, and identifying opportunities to expand AE Events’ reach across nonprofit, corporate, social and wedding markets. The primary focus of this role is proactive sales: prospecting, cultivating leads, leading proposal development, securing new engagements, and supporting client renewals.

In addition to leading sales efforts, this position will manage a portfolio of events from initial planning through onsite execution and post-event follow-up. This hands-on event experience is essential to understanding AE Events’ services, developing thoughtful and realistic proposals, and ensuring a smooth transition from the sales process into planning and production.

The ideal candidate is a confident relationship builder and persuasive communicator who is both highly organized and results-oriented. Success requires consistent follow-through, disciplined pipeline management, strong financial and proposal skills, and the ability to represent AE Events with warmth, professionalism, and credibility.

This position requires flexibility in schedule and availability to attend networking opportunities and support evening and weekend events. The Sales and Event Manager will collaborate closely with senior leadership and the event team to ensure sales goals, client expectations, and operational capacity remain aligned.

RESPONSIBILITIES

Business Development and Prospecting:

• Drive the company’s day-to-day sales efforts, with primary responsibility for identifying, researching, cultivating, and converting new business opportunities.

• Build and maintain an active pipeline of qualified prospects across AE Events’ nonprofit, corporate, social and wedding markets.

• Develop and implement strategic outreach plans, including targeted prospecting, referral development, networking, industry events, trade shows, luncheons, and professional association participation.

• Manage, maintain and respond to the sales inquiries inbox, ensuring consistent and prompt follow-up with prospective clients, implement discovery conversations, and accurately track leads in CRM database (HubSpot).

• Conduct discovery conversations to understand a prospect’s goals, budget, decision-making process, timeline, and event needs; evaluate opportunities for fit and readiness.

• Identify new markets, partnerships, referral sources, and service opportunities that support the company’s revenue and growth goals.

Proposals and Sales Process:

• Own the full proposal process for new business inquiries and assigned opportunities, from initial inquiry and discovery through proposal development, presentation, follow-up, negotiation, and close.

• Develop persuasive proposals, presentations, scopes of work, preliminary budgets, and fee structures in collaboration with senior leadership and event team members.

• Coordinate renewal proposal assignments, deadlines, approvals, and supporting content to ensure submissions are accurate, strategic, and delivered on time.

• Track proposal outcomes and document wins, losses, decision factors, and lessons learned to strengthen future sales efforts.

Client Retention and Account Growth:

• Lead and support renewal efforts for existing accounts, beginning outreach early enough to understand future plans, confirm scope, and secure continued partnerships.

• Maintain strong relationships with current and past clients and identify opportunities for repeat business, referrals, expanded services, and additional events.

• Collaborate with Event Managers to monitor client satisfaction, identify relationship risks, and ensure sales commitments are reflected in planning and execution.

• Conduct post-event and periodic client follow-up to gather insights, reinforce the relationship, and identify the next opportunity to work together.

CRM Pipeline and Sales Reporting:

• Own the accuracy and day-to-day management of the company’s CRM (HubSpot), including prospect records, contact information, activities, proposal values, sales stages, next steps, close probabilities, projected close dates, and outcomes.

• Prepare monthly and quarterly sales reports for senior leadership and provide clear updates on targets, forecasts, wins, losses, risks, and recommended adjustments.

• Participate in weekly sales check-ins to review activity, priorities, pipeline movement, follow-up commitments, and strategies for advancing opportunities.

• Use CRM data and market insights to forecast revenue, evaluate sales performance, and recommend changes to outreach and business-development strategies.

Event and Client Management:

• Manage a portfolio of assigned events from kickoff through post-event wrap-up while maintaining a high standard of client service, organization, and profitability.

• Serve as the primary point of contact for assigned clients, leading meetings, site visits, planning conversations, and ongoing communications.

• Develop and manage event concepts, budgets, timelines, production schedules, staffing plans, floorplans, scripts, and operational run-of-shows.

• Oversee event logistics including venues, catering, entertainment, audiovisual production, décor, transportation, registration, rentals, permitting, and vendor coordination.

• Build and maintain strong vendor relationships; source partners, negotiate contracts, and evaluate pricing, services, and deliverables on behalf of clients and the company.

• Manage event profitability, invoicing coordination, cost controls, and client approvals to ensure financial and contractual expectations are met.

• Research venues, vendors, products, technology, design concepts, and emerging trends that enhance proposals and keep AE Events’ work innovative.

 Event Day Support and Execution:

• Provide onsite event support for assigned events and other AE Events productions as determined in collaboration with company leadership.

• Ensure every event is delivered to AE Events’ standards for quality, professionalism, safety, and client satisfaction.

Team Collaboration and Company Growth:

• Collaborate with senior leadership and Event Managers to align sales activity with staffing, capacity, profitability, and company priorities.

• Delegate and supervise event-related assignments completed by Event Coordinators, Event Assistants, interns, freelance staff, and onsite teams while retaining ownership of the final work product.

• Share relevant client history, proposal commitments, and sales context with the event team through organized and complete internal handoffs.

• Contribute to the development of sales tools, templates, processes, systems, and efficiencies that strengthen company performance.

• Remain informed about industry trends, competitor positioning, emerging client needs, and developments within the Boston events landscape.

QUALIFICATIONS

• Bachelor’s degree required.

• 5+ years of relevant experience in sales, business development, account management, event management, hospitality, or a related field; experience combining sales and event execution strongly preferred.

• Demonstrated success prospecting for new business, managing a sales pipeline, developing proposals, and converting opportunities into signed engagements.

• Experience managing client renewals, growing accounts, and building long-term professional relationships.

• Event planning and production experience in one or more of our markets: nonprofit, corporate, social, or wedding is strongly preferred; nonprofit gala and donor-focused event experience is especially valuable.

• Experience using HubSpot or a comparable CRM to manage contacts, opportunities, activity, forecasts, dashboards, and sales reports.

• Strong financial fluency, including experience developing proposals, preliminary budgets, scopes of work, pricing, and revenue forecasts.

• Excellent written, verbal, presentation, negotiation, and client-service skills.

• Highly self-motivated, organized, accountable, and results-oriented, with strong attention to detail and consistent follow-through.

• Ability to manage multiple priorities, shift between sales and event responsibilities, and remain composed in high-pressure situations.

• Collaborative team player who can work effectively with senior leadership, peers, junior staff, vendors, and clients.

• Proficient in Microsoft Office, Excel, PowerPoint, Hubspot and Canva.

• Flexibility and availability to attend networking functions and manage evening and weekend events during non-traditional business hours.

• Driver’s license preferred.

• Knowledge of the Boston business, nonprofit, hospitality, and events landscape preferred.

Event Assistant

NOT CURRENTLY HIRING

SUMMARY

This candidate will work within our Event Management team, managing events in different market segments: social, nonprofit, corporate and conferences. Candidates applying for the position will be able to demonstrate they are an excellent communicator, comfortable with managing multiple priorities, have excellent attention to detail and organizational skills and are methodical in their approach to remaining on task. The Event Assistant will be able to demonstrate a keen interest in working in the events industry.

Key Responsibilities

• Input all event documents/files and organize in the appropriate shared folders in Dropbox

• Attend and note-take during client/vendor meetings when assigned by Event Managers

• Manage all staff calendars by setting up meetings/calls with vendors, clients, managers, and internal staff

• Research new/up and coming vendors and venues and assist with bookings for clients as assigned by colleagues

• Attend webinars, site visits, industry events, do online research and more to broaden event management knowledge

• Create and update production schedule for each client continually and as information is received by coordinators/managers

• Support staff in developing and brainstorming for design decks for clients/events

• Maintain all documentation related to events as tasked by Events Coordinators and Managers

• Request and review all documentation needed for on-site events from vendors and venues (certificates of insurance, permits, etc.) as assigned

• Assist with hotel research and room block management for clients

• Update client wedding websites as needed with key information (event date, room blocks, etc.)

• Create templates for events team to streamline pre-event planning processes as assigned by staff

• Assist with event set-up on site as assigned

• Assist with collating all internal print and other materials for event day, including courier pick-ups/drop-offs

• Assist nonprofit clients with registration/auction platforms and auction item write-ups as needed

• Create agendas for all client meetings to be sent to Events Coordinators and Managers based on past meeting action items/meeting notes

• Assist with basic office needs, keeping office maintained and organized, including filing paperwork as assigned by colleagues

TO APPLY: Please send a cover letter and resume to Courtney DeAngelis at careers@aeevents.com.

Social Media Assistant

Social Media savvy people, here is a great opportunity to push out content for a luxury event planning company that creates weddings, high profile parties, non-profit and corporate events.

• 5 hours a week remote, preferably based in Boston, MA

• Work with our creative team and post on Instagram, Tiktok, Facebook and Linkedin.

• Knowledge of Planoly

• Skilled in iPhone content creation, video editing, and social copywriting

• 2+ years of social media experience

• Partner with creative director to maintain a cohesive brand voice and visual identity across social platforms

• Monitor social performance, competitors, and industry trends to continuously evolve the content strategy

• Build and manage the social content calendar

• Create at least 3 Instagram posts per week

• Create at least 2 Instagram reels per week

• Create at least 2 TikTok per week

• Do research and stay up to date on trends

• Use our photo and video archives to create all content

• You will know how to use all the above platforms, have great writing skills, be detail oriented, a problem solver and a team player.

• If you have graphic design/ID/Photoshop, that's a bonus.

• Must be able to show any prior portfolio work

TO APPLY: Please email phoebe@aeevents.com your resume and social platforms.

Event Intern

Current Open Positions: Spring 2027, Summer 2027, Fall 2027

AE Events sponsors an internship program to provide hands-on experience to aspiring event planners in exchange for college credit. The ideal candidate is pursuing an undergraduate degree, able to receive course credit for the completion of the internship, and enrolled in coursework in hospitality, marketing, communications, or other relevant areas of study. High energy, a self-starter, organized, and meticulous attention to detail are a must! For areas of responsibility, please see the below description.

• Process data entry for company database of clients, vendors, venues, prospects

• Handle event research, including potential event venues, vendors, and other details as needed

• Maintain company inventory, including standard office supplies and event materials

• Assist with internal event preparation, including purchasing and preparing supplies, assembling favors and name tags, and other tasks as assigned

• Maintain online photo library for company

• Assist in preparing materials for event proposals

• Maintain office library of linen samples and print materials

• Create event binders with appropriate tabs for each project

• Maintain venue binder

• Work with staff on office projects as assigned

• Assist with company social media as assigned

• Conduct market research 

• Ensure that all reports and event data files are arranged in an efficient manner to provide smooth access to information

• Assist with execution of mailings and printed materials

• Coordinate details for specific events as assigned, may include the following:

  • File documents in event binder

  • Contact vendors regarding event details

  • Assist with Production Schedule

  • Create event printed materials such as bid sheets, auction descriptions, raffle vouchers,

  • and other pieces as assigned

  • Assist in process to obtain event permits

  • Work with event staff to track payments and invoices

  • Provide on-site support as needed

TO APPLY: Please send a cover letter and resume to courtney@aeevents.com.